Bachelor of Communications
Full-time studies
Duration – 3,5 years
Part-time studies – 3,5 years
Languages – Lithuanian and English
(some courses are taught in English)
Location – Vilnius

For a personality, who is...

interested in fashion,

participates in fashion events and catches oneself thinking, “Oh, I would have done it differently”,

likes the beauty and aesthetics,

thinks that fashion is more than just clothes,

wants to be part of the fashion world.

Wants to become a...

fashion expert

organiser of fashion shows, exhibitions and festivals,

specialist of fashion business marketing and communication,

import or export manager,

fashion business founder or manager of an undertaking.

Wants to be able to...

dictate fashion trends and manage fashion processes,

communicate fashion using latest technology,

monitor, investigate and provide innovation in the fashion market,

plan and execute fashion marketing campaigns,

lead fashion houses.

About the programme

The Fashion Industry is the only and unique degree programme in the North Eastern Europe. The University offers the studies of not only fashion management, history and psychology, but also teaches the ability to plan fashion market, and predict its changes. To develop a critical perception of fashion as a broad cultural phenomenon, even without bypassing the modern lifestyle management issues.

The aim of this programme of studies is to train fashion industry communication specialists who are able to develop and operate in the effective society using the products of creativity and production.

Studying fashion is a real challenge, it is a better grasp not only to better understand the trends of the high fashion and street fashion, but also to widely analyze them, to predict and plan fashion products, to comment on the modern way of life, and to analyse the changing personality representation forms in the diverse communication field. The programme also fosters the ability to predict even the future consumer habits and adjust them strategically.

The specialist of the fashion industry is distinguished by analytical thinking and unconventional creativity. He/she can perfectly build and have an understanding of not only the present but also the future society, which is determined by the consumption of fashionable and unfashionable products.

Learning outcomes of the study programme

  • Students will learn the theoretical and practical knowledge of communication science and understand links between the creative society, creative economy and creative business, and their future trends.
  • Students will learn the latest scientific, artistic, cultural and technological knowledge in the field of fashion industry, its structure and nature, will understand communication, managerial, social and technological assumptions of the development of these industries, will perceive the scale and value creation mechanisms of this industry.
  • By applying the acquired knowledge and understanding, students will build fashion industry models, forms of communication and innovative value-added chains.
  • By applying knowledge and understanding, students will be able to purposefully develop and enhance new branches and ways of organisation of the fashion industry.
  • Students will be able to make sustainable decisions focused on the integration of the fashion industry in the context of dynamic creative society.
  • Students will be able to justify and adapt their decisions to the changing technological, legal, social and ethical environment.
  • Students will be able to communicate in writing and orally effectively and professionally in multicultural environments, conveying both complete and incomplete information.
  • Students will be able to clearly articulate the information of the fashion industry in the intersection of the creativity economy and concepts of information society.
  • Students will be able to independently grow and learn by systematising relevant information and cultivating new skills.
  • Students, using the acquired and accumulating the new knowledge, will be able to adapt themselves to the changing creativity economy and new models of fashion industry.
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Study objects:

English language / Paradigms of design and architecture / Emotional marketing / Integrated marketing communications / Intellectual property law / Computer graphics / Indication of creative lifestyle / Economy of creativity / Commercialisation of creativity and support systems / Fashion photography / Fashion history / Fashion composition and colour science / Fashion modelling / Fashion portfolio management / Fashion project management / Fashion market research / Fashion technologies / Fashion theory / Fashion journalism / Fashion theory / Art history / Brand communication / Performing arts / Contemporary style concepts / Social media communication / Internship / Sociology / Professional language style / History and theory of management / Visual culture

Optional study subjects:

Accounting / Communication psychology / Philosophy / Finance / Logic / Fashion psychology

 

Academic staff

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Silvija Čižaitė-Rudokienė

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Eglė Deltuvaitė

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Jurgis Dieliautas

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Vilius Gudavičius

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Dalia Gulbinskienė

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Inesa Kurklietytė

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Assoc. Prof. Dr. Liutauras Labanauskas

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Aistė Mažeikienė

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Assoc. Prof. Meda Norbutaitė

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Elena Sakalauskaitė

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Assoc. Prof. Dr. Eugenijus Skerstonas

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Kristina Stankevičiūtė

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Justinas Uba

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Prof. Dr. Vytis Valatka

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Assoc. Prof. Dr. Remigijus Venckus