Bachelor of Business Management
Full-time studies
Duration – 3,5 years
Language – English or Lithuanian
Location – Vilnius
Tuition fee per year: 3400 EUR (+application fee 100 EUR for non EU students)

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About the programme

Marketing is one of the essential functions of the business organization, and profession in this field falls into the lists of the most promising future occupations. The aim of the Marketing and Advertising programme of studies is to train highly qualified marketing specialists, able to develop and implement marketing strategies, to be familiar with and qualified to choose the most suitable means of communication.

The Marketing and Advertising degree programme develops the student ability to build strategy, to set goals, to develop creative ideas and implement them. Here students will acquire the knowledge of marketing, consumer cognitive psychology, research and analysis and other, which help predict the needs of people and even the build their liking. Great attention is focused on the studies of modern communication and media, applying innovative, student-oriented learning methods: creative projects, team work. These studies aim to develop the capacity to create and implement creative ideas.

Program unique features

Possibility to combine studies and work

Small group of students, individual attention to each student

Professors and Lecturers are experts in their fields

After graduation you will be able to:

  • Implement creative ideas in business;
  • Plan advertising and media;
  • Increase brand awareness;
  • Create image and promotion of the product, service and organization;
  • Conduct market research;
  • Understand and analyze consumer behavior;
  • Use modern media and innovative technologies for communication;
  • Increase sales and revenue;
  • Work with audio and video equipment, computer graphics programs.


The aim of the internships in organizations is to enable students to participate directly in various activities, to propose and implement their ideas, to receive counseling assistance from the internship supervisors, to choose the internship placement and to prepare the academic internship assignment. It is important to ensure that the student is well prepared to enter marketing and advertising activities in order to achieve the main goal of the internship – to acquire practical and theoretical knowledge that will develop the skills needed for the job market.

Career prospects

Study subjects

  • Theory of economics
  • Innovation management and creativity
  • Integrated marketing communication
  • Project on integrated digital and creative marketing campaign simulation
  • Intellectual property law
  • Theory of communication
  • Marketing statistics and methodology
  • Marketing, management and integrated advertising workshops
  • Sales management
  • Product and brand marketing methods
  • Professional job placement
  • Advertising industry
  • Advertising and media planning
  • Psychology of advertising
  • Marketing
  • Marketing finance analysis and planning
  • Marketing strategies and methods of digital, financial and creative products
  • Media in marketing and advertising
  • Multimedia design
  • Social psychology
  • Project on strategic marketing
  • Applied mathematics
  • Direct, interactive and digital marketing
  • History and theory of management
  • Consumer behaviour
  • Project on business communication
  • Business management

Academic staff