Bachelor of Marketing
Full-time studies
Duration – 3,5 years
Languages – Lithuanian and English
(some courses are taught in English)
Location – Vilnius

For a personality, who is...

creative,

interested in the latest media and communication technologies,

not afraid of challenges,

able to plan,

likes to manage and to take bold decisions,

dreams about an exciting, dynamic job requiring creative and analytical thinking.

Wants to become a...

marketing manager,

project manager,

marketing and communications specialist,

market research specialist,

media planner,

creative director,

new business founder,

manager of a branch, affiliate or business.

Wants to be able to...

implement creative ideas in business,

advertise and plan media,

expand brand awareness,

create image and advertising of goods, services and organization,

conduct market research,

understand and analyse the behaviour of consumers,

use modern media and innovative technologies for modern communication,

increase sales and revenue,

work with audio and video equipment, computer graphics programs.

About the programme

Marketing is one of the essential functions of the business organization, and profession in this field falls into the lists of the most promising future occupations. The aim of the Marketing and Advertising programme of studies is to train highly qualified marketing specialists, able to develop and implement marketing strategies, to be familiar with and qualified to choose the most suitable means of communication.

The Marketing and Advertising degree programme develops the student ability to build strategy, to set goals, to develop creative ideas and implement them. Here students will acquire the knowledge of marketing, consumer cognitive psychology, research and analysis and other, which help predict the needs of people and even the build their liking. Great attention is focused on the studies of modern communication and media, applying innovative, student-oriented learning methods: creative projects, team work. These studies aim to develop the capacity to create and implement creative ideas.

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Study subjects:

Theory of economics / Innovation management and creativity / Integrated marketing communication / Project on integrated digital and creative marketing campaign simulation / Intellectual property law/ English language / Theory of communication / Marketing statistics and methodology / Marketing, management and integrated advertising workshops / Media in marketing and advertising / Multimedia design / Sales management / Product and brand marketing methods / Professional job placement / Advertising industry / Advertising and media planning / Psychology of advertising / Marketing / Marketing finance analysis and planning / Marketing strategies and methods of digital, financial and creative products / Social psychology / Project on strategic marketing / Applied mathematics / Direct, interactive and digital marketing / History and theory of management / Consumer behaviour / Project on business communication / Business management

Optional subjects:

Philosophy / Economics of creative work / Logic / World economy